It all began with Yahoo, the largest entity in search following the invention of the World Wide Web in the modern sense. The year was 1994; people at Yahoo used to edit search results manually and then form the search listings. The Birth of the Crawler It all began when budding tech enthusiast and coder, Brian Pinkerton, created the first automated crawler that could display a list of top 25 websites from the available categories. Webcrawler was quickly gobbled up…
The benefits of link building are known to one and all. It serves a number of purposes, from page branding to boosting search engine rankings. With more people searching online for brands and products, a higher page rank has become all the more important. The higher your page rank is, the more accessible it will be to online users. However, achieving a high page rank is a task easier said than done. It requires proper page optimization and this is…
Over the past few years, the internet has witnessed a proliferation of homogenous websites. Now this proliferation has led to fierce competition in the online world. Every brand wants its website to gain as much exposure as possible. In short, it wants to achieve a higher page rank in the search engines. However, with the increase in number of similar websites, it seems rather improbable. Only the ones using the right strategy and offering quality will manage to attain a…
SEO is short for search engine optimization. It is basically the process of improving a website’s ability to show up higher on search engine result pages (SERPs). SEO is a comprehensive collection of principles, techniques and strategies that are used to optimize a website. SEO only pertains to the ‘organic’, unpaid search results that show up on an SERP, not including the paid advertisements. SEO as an Internet Marketing Strategy Search engine optimization is an important part of internet/online marketing,…