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History of SEO

It all began with Yahoo, the largest entity in search following the invention of the World Wide Web in the modern sense. The year was 1994; people at Yahoo used to edit search results manually and then form the search listings. The Birth of the Crawler It all began when budding tech enthusiast and coder, Brian Pinkerton, created the first automated crawler that could display a list of top 25 websites from the available categories. Webcrawler was quickly gobbled up…

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Different Types of Link Building Techniques

The benefits of link building are known to one and all. It serves a number of purposes, from page branding to boosting search engine rankings. With more people searching online for brands and products, a higher page rank has become all the more important. The higher your page rank is, the more accessible it will be to online users. However, achieving a high page rank is a task easier said than done. It requires proper page optimization and this is…

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Why avoid black hat SEO

Over the past few years, the internet has witnessed a proliferation of homogenous websites. Now this proliferation has led to fierce competition in the online world. Every brand wants its website to gain as much exposure as possible. In short, it wants to achieve a higher page rank in the search engines. However, with the increase in number of similar websites, it seems rather improbable. Only the ones using the right strategy and offering quality will manage to attain a…

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Understanding Search Engine Optimization

SEO is short for search engine optimization. It is basically the process of improving a website’s ability to show up higher on search engine result pages (SERPs). SEO is a comprehensive collection of principles, techniques and strategies that are used to optimize a website. SEO only pertains to the ‘organic’, unpaid search results that show up on an SERP, not including the paid advertisements. SEO as an Internet Marketing Strategy Search engine optimization is an important part of internet/online marketing,…

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Web development

Web development is something which needs creativity and intellectual capability. If you have any creative ideas or ideas that need to be focused on, then web development is the right field for you because internet has become so vast that a person living thousands miles away from you, can visit your page or site. Web development doesn’t need any travelling or stuff, you just need to put together your intellectual and creative ideas and an easily develop a web site…

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Things You Need To Know About Web Design

Without web design, there would be no websites. Without websites, the internet would be a barren place. Such is the necessity of web design! However, if you don’t happen to know much about web design and its elements, take this opportunity to gain some insight into it. In simple words, it is a process that involves conceptualizing and arranging various elements such as visual design, content layout, navigation ergonomics and user interface. Many people tend to misinterpret the meaning of…

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Skills Vital For Effective Web Design

In a professional field, having the right set of skills is of paramount importance. The same can be said of web design. With the ever growing popularity of websites, designing skills have become all the more important. Every brand wants their website’s design to be topnotch. That is why no one would want to hire or approach a designer with mediocre skills. After all, it’s their website (a major source of client generation) that they are entrusting to the designer.…

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